ABOUT YOU celebrates launch in Italy

The inspiring and personal fashion online shop in Europe ABOUT YOU continues its successful expansion and launched its new online shop aboutyou.it on September 14th 2021. In the past, ABOUT YOU proved its approach of a special shopping experience within several country launches in Europe and is currently active in 23 European markets. The fashion online shop in Italy was officially launched with a huge marketing campaign and spectacular launch event in Milan with over 300 social media stars, celebrities, industry experts and journalists. Among the guests were the most influential Italian personalities such as jewelry designer Valentina Ferragni, influencer Francesca Ferragni, designer and actor Mariano Di Vaio, ABOUT YOU campaign faces Guilia Gaudimo and Frank Gallucci, model Elisabeth Canalis, TV-Presenter Belen Rodriguez, musician Amedo Preziosi and many other Italian stars.

Milan, 14 September 2021 - The most inspiring and personal fashion online shop in Europe, ABOUT YOU, continues its successful expansion and launched its new online shop aboutyou.it on September 14th 2021. In the past, ABOUT YOU proved its approach of a special shopping experience within several country launches in Europe and is currently active in 23 European markets. The fashion online shop in Italy was officially launched with a huge marketing campaign and spectacular launch event in Milan with over 300 social media stars, celebrities, industry experts and journalists. Among the guests were the most influential Italian personalities such as jewelry designer Valentina Ferragni, influencer Francesca Ferragni, designer and actor Mariano Di Vaio, ABOUT YOU campaign faces Guilia Gaudimo and Frank Gallucci, model Elisabeth Canalis, TV-Presenter Belen Rodriguez, musician Amedo Preziosi and many other Italian stars.

The spectacular launch event in Italy marked the 'big bang' of ABOUT YOU's three-phase marketing campaign. More than 300 social media stars, celebrities, branch experts and journalists celebrated the 'lift off' to Italy's new shopping destination. After the teaser phase creating curiosity, the launch phase finally reveals ABOUT YOU's identity via out-of-home campaigns, TV and radio spots, digital content and the big launch event. The third phase 'product and content' marks the end of the innovative campaign and is characterized by diverse content and exclusive discount campaigns in the coming weeks, with the aim of increasing brand awareness.

'For us, the Italian market offers huge potential. We expect to grow really fast here, with the aim of becoming the market leader. We're also looking forward to exciting the Italians with our inspiring platform and unique approach of a personal shopping experience as well as our very large assortment, free shipping and free returns.', says Tarek Müller, co-founder and co-CEO at ABOUT YOU.

ABOUT YOU is Europe's first online shopping destination, where one can discover fashion, get inspired and shop for your personal style. The fashion online shop digitizes the traditional window-shopping experience. ABOUT YOU can be used on any device: desktop, tablet, smartphone and in the award-winning ABOUT YOU smartphone app. In fact, shopping at ABOUT YOU is not only fun but also completely risk-free. Everything can be ordered with free shipping. Payment can be done through various payment methods. In addition, customers can return products free of charge within 100 days, so that they can comfortably try out at home whether the products suit their taste, and return everything they don't like for free.


ABOUT YOU
ABOUT YOU digitises the classic shopping stroll by creating an inspiring and personalised shopping experience on the smartphone. At ABOUT YOU, the focus is on the customers, who are supported in expressing themselves individually through fashion. On the website aboutyou.com and the multi-award winning ABOUT YOU app, customers find versatile inspiration and more than 400,000 items from over 2,000 brands. With more than 30 million unique monthly active users, ABOUT YOU is one of the largest fashion and lifestyle platforms in Europe. It is currently active in 26 European markets. With the ABOUT YOU Commerce Suite, the fashion tech company also offers its own e-commerce infrastructure as a licensed product. The group's shares have been listed on the Frankfurt Stock Exchange's Prime Standard in June 2021.
 

Media Contact ABOUT YOU
Ann-Christine Klesper | Corporate Communications
presse@aboutyou.com
+49 (0)40 638 569 212

Investor Relations Contact
Julia Stoetzel | Head of Investor Relations
julia.stoetzel@aboutyou.com
+49 40 638 569 359
+49 171 3575 103


DISCLAIMER
This publication constitutes neither an offer to sell nor a solicitation to buy securities.

Certain statements contained in this release may constitute "forward-looking statements" that involve a number of risks and uncertainties. Forward-looking statements are generally identifiable by the use of the words "may", "will", "should", "plan", "expect", "anticipate", "estimate", "believe", "intend", "project", "goal" or "target" or the negative of these words or other variations on these words or comparable terminology. Forward-looking statements are based on assumptions, forecasts, estimates, projections, opinions or plans that are inherently subject to significant risks, as well as uncertainties and contingencies that are subject to change. No representation is made or will be made by ABOUT YOU Holding AG that any forward-looking statement will be achieved or will prove to be correct. The actual future business, financial position, results of operations and prospects may differ materially from those projected or forecast in the forward-looking statements. Neither ABOUT YOU Holding AG nor any of their respective affiliates assume any obligation to update, and do not expect to publicly update, or publicly revise, any forward-looking statements or other information contained in this release, whether as a result of new information, future events or otherwise, except as otherwise required by law.