Video Highlights

K5 Interview with Tarek Müller: SCAYLE

ABOUT YOU App Video Demo

ABOUT YOU Fashion Show @ ABOUT YOU Fashion Week ´21

ABOUT YOU Pangea Festival 2021 – Aftermovie

ABOUT YOU Awards 2021 - Full Show

Summary of Results

ABOUT YOU Q2 2021/2022 Highlights


  • 22 Nov 2021

    The IPO Stars of 2021 - Deutsche Eigenkapitalforum

  • 17 Nov 2021

    Fireside chat Morgan Stanley European TMT Conference
    Copyright 2021 Morgan Stanley

  • 10 Nov 2021

    Sales Teach-in
    password: 7Q*+#I=.

  • 14 Jun 2021

    Fireside chat Goldman Sachs Global Retailing Conference

  • 8 Jun 2021

    Fireside chat Goldman Sachs/Berenberg German Corporate Conference



  • 13 Sep 2021

    OMR Education - Think with Tarek: Human Resources (Available only in German)

  • 18 Aug 2021

    OMR #411 with Tarek Müller and the About You IPO diary (Available only in German)

  • 12 Aug 2021

    Scalable Capital - About You: Tarek Müller on fashion trends, IPO & more (Available only in German)

  • 16 Jun 2021

    OMR #393 What Tarek Müller, Lena Gercke, Florian Heinemann, and more say about the IPO of About You (Available only in German)

  • 5 Apr 2021

    OMR Education - Think with Tarek: Nachhaltigkeit im E-Commerce (Available only in German)

  • 1 Feb 2021

    OMR Education - Think with Tarek: Retouren (Available only in German)

  • 14 Dec 2020

    OMR Education - Think with Tarek: Guerilla Marketing (Available only in German)

  • 16 Nov 2020

    OMR Education - Think with Tarek: Customer Experience with Robert Urban and Tarek Müller (Available only in German)

Investors' FAQ

Where are ABOUT YOU’s corporate headquarters?

ABOUT YOU's headquarters are located in Hamburg, Germany.

What is ABOUT YOU’s ticker symbol?

ABOUT YOU's ticker symbol is YOU.

On what exchange is ABOUT YOU listed?

ABOUT YOU is listed on the Frankfurt Stock Exchange (FRA).

When does ABOUT YOU’s fiscal year end?

ABOUT YOU's fiscal year ends on 28 February.

Does ABOUT YOU have a dividend program or a direct stock purchase plan?

No, the company currently does neither pay a dividend nor offers a direct stock purchase plan.

Who are ABOUT YOU's independent auditors?

ABOUT YOU's independent auditors are KPMG AG Wirtschaftsprüfungsgesellschaft.

Since when are ABOUT YOU’s shares publicly traded?

ABOUT YOU began trading on 16 June 2021.

What was the offer price at ABOU YOU's Initial Public Offering (IPO)?

ABOUT YOU's offer price in the private placement was EUR 23.00 per share.

When is the next annual shareholder meeting?

The date of the next annual shareholder meeting is on 23 of August 2022.

Where do I find more information about ABOUT YOU's Management Board and Supervisory Board?

Click here to view the Management Board and Supervisory Board, including short CVs of the members.

What is ABOUT YOU's vision?

ABOUT YOU's vision is to become the global #1 fashion platform.

When was ABOU YOU founded?

ABOUT YOU was founded by Tarek Müller, Hannes Wiese, and Sebastian Betz in May 2014.

Whom should I contact regarding investor inquiries?

Feel free to contact ABOUT YOU's Investor Relations team via email at You could also reach us by calling +49 40 638 569 359 (Germany).

How could I be added to ABOUT YOU's email distribution list?

Please visit the Contact section of the Investor Relations webpage and fill out the short form to be included in our Investor Relations distribution list.



Part of hybrid business model comprising ABOUT YOU’s own inventory


Part of hybrid business model comprising third-party inventory

ABOUT YOU Commerce
ABOUT YOU’s Commerce business, which includes fashion sales to consumers via the ABOUT YOU websites and apps and is made up of the two segments ABOUT YOU DACH and ABOUT YOU RoE

ABOUT YOU DACH, reportable segment comprising ABOUT YOU’s home region of Germany, Austria, and Switzerland

ABOUT YOU Rest of Europe, reportable segment comprising ABOUT YOU’s sales regions outside DACH

Active Customers

Customers who made at least one purchase through ABOUT YOU’s apps and websites within the last twelve months

Adjusted EBIT

EBIT adjusted for (i) equity-settled share-based compensation expenses, (ii) restructuring costs, and (iii) one-time effects

Adjusted EBITDA

EBITDA adjusted for (i) equity-settled share-based compensation expenses, (ii) restructuring costs, and (iii) one-time effects

Average order frequency (AOF)

Total number of all orders divided by the total number of all active customers

Average order value (AOV)

Value of all merchandise sold to customers in the Commerce business after cancellations and returns and including VAT, divided by the number of orders


Alternative performance measures


Belgium and the Netherlands


Customer acquisition costs


Compound annual growth rate, which indicates the annual mean rate of growth for each year of the relevant period


Payments for investments in property, plant, and equipment and intangible assets excluding payments for the acquisition of companies


Central Eastern Europe


Cooperation with influencers, celebrities, and brands


Earnings before interest and taxes


Earnings before interest, taxes, depreciation, and amortization

EBIT margin

Ratio of EBIT to net revenue

EBITDA margin

Ratio of EBITDA to net revenue


ABOUT YOU’s enabling services for third-party brands, including e-commerce operations and marketing growth services, and part of TME


Environmental, social and governance aspects

Free cash flow

Cash flow from operating activities plus cash flow from investing activities (except for investments in time deposits and restricted cash)

Gen Y&Z

Generation Y (i.e., people born between the early 1980s and the mid-to-late 1990s) and Generation Z (i.e., people born between the mid-to-late 1990s and the early 2000s)


Gross merchandise volume, i.e. the value of all merchandise sold on ABOUT YOU, including VAT and after returns


Customer lifetime value


ABOUT YOU’s media solutions, which include different online and offline advertising formats for partners, and part of TME

Mobile sessions (in % of user sessions)

All session via a mobile device, e.g. a smartphone

Net Working Capital

Inventories plus receivables (includes trade receivables and other current assets) minus liabilities (includes trade payables, other payables and provisions for returns)


Net operating losses


Southern Europe, i.e., Spain, Italy, France, Greece, and Portugal


ABOUT YOU’s e-commerce software solutions, which are offered to third parties, and part of TME


A specialized B2B service offering comprising e-commerce technology, media and other enabling solutions

Total number of orders

Number of orders within the last twelve months

User Sessions

Defined as all sessions across all countries excluding sessions without interaction