Video Highlights

K5 Interview with Tarek Müller: SCAYLE

ABOUT YOU App Video Demo

ABOUT YOU Fashion Show @ ABOUT YOU Fashion Week ´21

ABOUT YOU Pangea Festival 2021 – Aftermovie

ABOUT YOU Awards 2021 - Full Show

Summary of Results

ABOUT YOU Q2 2021/2022 Highlights


  • 7 Jul 2022

    Sales teach-in Jefferies - Roadshow post-Q1 22/23 results
    Passcode: noG9v.6m

  • 25 May 2022

    Sales teach-in J.P. Morgan - Roadshow post-FY 21/22 results
    Passwort: .wChI0Ea

  • 18 Jan 2022

    Fireside chat UniCredit/ Kepler Cheuvreux German Corporate Conference
    password: NsZfHGF21

  • 11 Jan 2022

    Non-covering analysts meeting - Roadshow post-Q3 21/22 results
    password: AYQ3roadshow*

  • 22 Nov 2021

    The IPO Stars of 2021 - Deutsche Eigenkapitalforum

  • 17 Nov 2021

    Fireside chat Morgan Stanley European TMT Conference
    Copyright 2021 Morgan Stanley

  • 10 Nov 2021

    Sales Teach-in
    password: 7Q*+#I=.

  • 14 Jun 2021

    Fireside chat Goldman Sachs Global Retailing Conference

  • 8 Jun 2021

    Fireside chat Goldman Sachs/Berenberg German Corporate Conference



  • 4 May 2022

    Good Investing Talks- Tarek Müller, how does ABOUT YOU want to win globally?

  • 14 Mar 2022

    OMR Education - Think with Tarek: Shop Applications with Florian Wüst and Tarek Müller (Available only in German)

  • 27 Feb 2022

    OMR #466 with Tarek Müller (Available only in German)

  • 24 Feb 2022

    Mauerstrassenwetten - ABOUT YOU Founder and CEO, Tarek Müller (Available only in German)

  • 16 Feb 2022

    Deutschlands digitale Hoffungsträger - With which strategy does ABOUT YOU compete with Amazon, Tarek Müller? (Available only in German)

  • 2 Feb 2022

    TW Podcast - How did About You become a content machinery, Julian Jansen? (Available only in German)

  • 31 Jan 2022

    OMR Education - Think with Tarek: Retail Media with Marieke Meyn and Tarek Müller (Available only in German)

  • 15 Jan 2022

    Welt - The ABOUT YOU star about the etiquette of smartness and admiration of Amazon (Available only in German)

  • 6 Dec 2021

    OMR Education - Think with Tarek: D2C (Available only in German)

  • 18 Oct 2021

    OMR Education - Think with Tarek: Taking Risks (Available only in German)

  • 13 Sep 2021

    OMR Education - Think with Tarek: Human Resources (Available only in German)

  • 18 Aug 2021

    OMR #411 with Tarek Müller and the About You IPO diary (Available only in German)

  • 12 Aug 2021

    Scalable Capital - About You: Tarek Müller on fashion trends, IPO & more (Available only in German)

  • 16 Jun 2021

    OMR #393 What Tarek Müller, Lena Gercke, Florian Heinemann, and more say about the IPO of About You (Available only in German)

  • 5 Apr 2021

    OMR Education - Think with Tarek: Nachhaltigkeit im E-Commerce (Available only in German)

  • 1 Feb 2021

    OMR Education - Think with Tarek: Retouren (Available only in German)

  • 14 Dec 2020

    OMR Education - Think with Tarek: Guerilla Marketing (Available only in German)

  • 16 Nov 2020

    OMR Education - Think with Tarek: Customer Experience with Robert Urban and Tarek Müller (Available only in German)

  • 28 Sep 2020

    OMR Education - Think with Tarek - CRM mit Henrike Böckmann und Tarek Müller

  • 26 Feb 2020

    OMR #259 with regular guest Tarek Müller (Available only in German)

  • 15 Jan 2020

    OMR #250 with Tarek Müller (Available only in German)

Investors' FAQ

Where are ABOUT YOU’s corporate headquarters?

ABOUT YOU's headquarters are located in Hamburg, Germany.

What is ABOUT YOU’s ticker symbol?

ABOUT YOU's ticker symbol is YOU.

On what exchange is ABOUT YOU listed?

ABOUT YOU is listed on the Frankfurt Stock Exchange (FRA).

When does ABOUT YOU’s fiscal year end?

ABOUT YOU's fiscal year ends on 28 February.

Does ABOUT YOU have a dividend program or a direct stock purchase plan?

No, the company currently does neither pay a dividend nor offers a direct stock purchase plan.

Who are ABOUT YOU's independent auditors?

ABOUT YOU's independent auditors are KPMG AG Wirtschaftsprüfungsgesellschaft.

Since when are ABOUT YOU’s shares publicly traded?

ABOUT YOU began trading on 16 June 2021.

What was the offer price at ABOU YOU's Initial Public Offering (IPO)?

ABOUT YOU's offer price in the private placement was EUR 23.00 per share.

When is the next annual shareholder meeting?

The date of the next annual shareholder meeting is on 23 of August 2022.

Where do I find more information about ABOUT YOU's Management Board and Supervisory Board?

Click here to view the Management Board and Supervisory Board, including short CVs of the members.

What is ABOUT YOU's vision?

ABOUT YOU's vision is to become the global #1 fashion platform.

When was ABOU YOU founded?

ABOUT YOU was founded by Tarek Müller, Hannes Wiese, and Sebastian Betz in May 2014.

Whom should I contact regarding investor inquiries?

Feel free to contact ABOUT YOU's Investor Relations team via email at You could also reach us by calling +49 40 638 569 359 (Germany).

How could I be added to ABOUT YOU's email distribution list?

Please visit the Contact section of the Investor Relations webpage and fill out the short form to be included in our Investor Relations distribution list.



Part of hybrid business model: own inventory, including third party brands, private labels and COOPs


Part of hybrid business model: third-party inventory not owned by the company

ABOUT YOU Commerce

ABOUT YOU’s Commerce business, which includes fashion sales to consumers via the website and app and comprises the two segments of ABOUT YOU DACH and ABOUT YOU RoE


ABOUT YOU DACH; reportable segment comprising ABOUT YOU’s home region of Germany, Austria, and Switzerland


ABOUT YOU Rest of Europe; reportable segment comprising ABOUT YOU’s sales regions outside of DACH in Europe and including 23 countries

Active Customers

Customers who have made at least one purchase through ABOUT YOU’s website and app within the last twelve months

Adjusted EBIT

EBIT adjusted for (i) equity-settled share-based compensation expenses, (ii) restructuring costs, and (iii) one-time effects

Adjusted EBITDA

EBITDA adjusted for (i) equity-settled share-based compensation expenses, (ii) restructuring costs, and (iii) one-time effects


Average order frequency; total number of orders divided by total number of active customers


Average order value; value of all merchandise sold to customers in the Commerce business, incl. VAT after cancellations and returns, divided by the number of orders within the last twelve months


Alternative performance measures, not recognised under IFRS


Compound annual growth rate, which indicates the annual mean rate of growth for each year of the relevant period


Capital expenditure; payments for investments in property, plant, and equipment and intangible assets


Central and Eastern Europe


Exclusive brands and (limited) exclusive collections in close cooperation with influencers, celebrities, and brands


Direct-to-consumer; sales are made directly to end customers rather than retailers or wholesalers


Distribution centre


Earnings before interest and taxes


Earnings before interest, taxes, depreciation, and amortization

EBITDA margin

Ratio of EBITDA to net revenue

Employees (as of balance sheet date)

Permanent employees expressed as full-time equivalents (as at the balance sheet date)


360° services for third-party brands, which contain e-commerce operations and marketing growth services, part of segment TME


Earnings per share


Fulfillment by ABOUT YOU


Cash flow from operating activities plus cash flow from investing activities (except for investments in time deposits and restricted cash)

Gen Y&Z

Generation Y&Z; Generation Y refers to people born between 1984 and 1996 and Generation Z refers to people born in 1997 or after


Greenhouse gas emissions


Gross merchandise volume, e.g., the value of all merchandise sold on ABOUT YOU, incl. VAT and after cancellations and returns


Last twelve months


Brand and advertising solutions, which include different online and offline advertising formats for brand partners, part of segment TME

Minimum Viable Product

Launch version of a product with a basic set of features to gain customers with minimal effort while learning about their needs

Mobile sessions

Sessions (in %) via a mobile device, e.g., a smartphone, within the last twelve months, divided by the total of sessions in the given period

Net Working Capital

Inventories plus receivables (includes trade receivables and other current assets) minus current liabilities (includes trade payables, other payables, and provisions for returns)


Software as a Service


Southern Europe, i.e., Spain, France, Italy, Greece, and Portugal


E-commerce software solutions from ABOUT YOU, which are offered to third parties, part of segment TME


Tech, Media, Enabling; ABOUT YOU’s B2B segment with the revenue streams of Tech, Media, and Enabling

Total number of orders

Number of orders within the last twelve months

User Sessions

All sessions done across all countries, excl. Sessions without interaction


Unique selling proposition; a feature or perceived benefit of a product or service which sets it apart from the rest of competing brands in the market