Founded in 2014, ABOUT YOU has become one of the fastest-growing online fashion stores in Europe. ABOUT YOU digitizes the classic shopping experience for Gen Y&Z, creating an inspiring and personalized journey on smartphones. With more than 42 million active users per month, customers can explore over 700,000 items from 4,000 brands via the aboutyou.com website and the award-winning app. ABOUT YOU is active in all key markets in Continental Europe and ships to around 100 countries worldwide with the help of ABOUT YOU Global Shipping.

As part of its B2B business, ABOUT YOU offers its own technology as a cloud-based software-as-a-service solution to customers through its subsidiary SCAYLE. SCAYLE is one of the fastest-growing software-as-a-service commerce platforms globally, providing the technical backbone for more than 200 online stores, specifically designed for B2C use cases with a strong focus on fashion, lifestyle, and sports sectors.