ABOUT YOU Holding SE: ABOUT YOU celebrates launch in Greece

Tue., Sep. 28, 2021 16:00
Press release: ABOUT YOU Holding SE: ABOUT YOU celebrates launch in Greece

ABOUT YOU continues its successful expansion and launched its new online shop aboutyou.gr on September 28th, 2021. In the past, ABOUT YOU proved its approach of a special shopping experience within several country launches in Europe and is currently active in 24 European markets. The fashion online shop in Greece was officially launched with a huge marketing campaign and spectacular launch event in Athens with over 200 social media stars, celebrities, industry experts, and journalists. Among the guests were the most influential Greek personalities such as artist and singer Eleni Foureira, creative director and Greece’s Next Top Model judge Genevieve Majari, model and coach George Karavas, model Ismini Papavlasopoulou, photographer Dimitris Skoulos, TV hostess and model Iliana Papageorgiou, actresses Evgenia Samara and Athina Oikonomakou, content creator Christina Bompa, TV host Sakis Tanimanidis and TV hostess Katerina Kainourgiou, journalist Evridiki Valavani, and many other Greek stars.

Hamburg, 28 September 2021 - ABOUT YOU Holding SE (“ABOUT YOU"), is one of Europe's fastest-growing online fashion platforms of scale, where one can discover fashion, get inspired, and find relevant products that really fit one’s style. The fashion online shop digitises the traditional window-shopping experience with its unique approach and is now available in Greece. ABOUT YOU’s concept of fashion discovery is already successful in 23 other markets while ongoing expansion plans are consequently pursued. The online pure player offers a large assortment with around 400,000 products of more than 2,000 brands – of which many are for the first time available on the Greek market.  

The spectacular launch event in Greece marked the ‘big bang’ of ABOUT YOU’s three-phase marketing campaign. More than 200 social media stars, celebrities, branch experts, and journalists celebrated the ‘lift-off’ to Greece’s new shopping destination. After the teaser phase creating curiosity, the launch phase finally reveals ABOUT YOU’s identity via out-of-home campaigns, TV and radio spots, digital content, and the big launch event. The third phase ‘product and content’ marks the end of the innovative campaign and is characterised by diverse content and exclusive discount campaigns in the coming weeks, to increase brand awareness.  

Tarek Müller, Co-Founder and Co-CEO: “For us, the Greek market offers huge potential. We expect to grow really fast here to become the market leader. We’re also looking forward to exciting the Greek with our inspiring platform and unique approach of a personal shopping experience as well as our very large assortment, free shipping, and free returns”.

ABOUT YOU can be used on any device: desktop, tablet, smartphone, and in the award-winning ABOUT YOU smartphone app. In fact, shopping at ABOUT YOU is not only fun but also completely risk-free. Everything can be ordered with free shipping. Payment can be done through various payment methods. In addition, customers can return products free of charge within 100 days, so that they can comfortably try out at home whether the products suit their taste, and return everything they do not like for free.


ABOUT YOU digitises the classic shopping stroll by creating a personalised shopping experience on the smartphone.  At ABOUT YOU, the focus is on the customers, who are supported in expressing themselves individually through fashion. On the website aboutyou.com and the multi-award winning ABOUT YOU app, customers find versatile inspiration and more than 400,000 items from over 2,000 brands. With more than 30 million unique monthly active users, ABOUT YOU is one of the largest fashion and lifestyle platforms in Europe. It is currently active in 26 European markets. With the ABOUT YOU Commerce Suite, the fashion tech company also offers its own e-commerce infrastructure as a licensed product. The shares of ABOUT YOU are listed on the Frankfurt Stock Exchange and have been admitted to the SDAX® index in September 2021.



Media Contacts

Ann-Christine Klesper | Corporate Communications
+49 (0)40 638 569 212


Investor Relations Contacts

Julia Stoetzel | Head of Investor Relations
+49 (0)40 638 569 359
+49 (0)171 3575 103


IR Contact

Frank Böhme
Head of Investor Relations & Communications

Nora Puhala
Investor Relations Manager

Sinah Brending
Financial Communications Manager

Daniela Marin
Investor Relations Manager