ABOUT YOU Holding SE: ABOUT YOU celebrates launch in Oslo

Tue., Apr. 26, 2022 15:00
Press release: ABOUT YOU Holding SE: ABOUT YOU celebrates launch in Oslo

As the most inspiring and personal fashion online shop in Europe, ABOUT YOU continues its successful expansion and launched its new online shop aboutyou.no on 25 April 2022. In the past, ABOUT YOU proved its approach of a special shopping experience within several country launches in Europe and is currently active in 26 European markets. The fashion online shop in Norway was officially launched with a huge marketing campaign and spectacular launch event including an eye-catching Ferris wheel and a big firework in Oslo with more than 50 social media stars, celebrities, and journalists. Among the guests were numerous influential Norwegian personalities such as Pop-Rap-Duo Madcon, the professional footballer Erik Botheim, presenter Janka Polliani, TV and podcast host Marte Bratberg, TikTok star Oda Rikheim, actor and dancer Kevin Haugan, content creator and fashion entrepreneur Eirin Kristiansen, and many other Norwegian stars.

ABOUT YOU is Europe’s first online destination, where one can discover fashion, get inspired and find relevant products that really fit one’s style. The fashion online shop digitalises the traditional window-shopping experience with its unique approach and is the most personal fashion online shop – now also in Norway. ABOUT YOU’s concept of fashion discovery is already successful in 25 other markets while ongoing expansion plans are consequently pursued. The online pure player offers a large assortment with around 150,000 products of more than 1,000 brands – of which many are for the first time available on the Norwegian market.       

The spectacular launch event in Oslo marked the Big Bang of ABOUT YOU’s two-phase marketing campaign. More than 50 social media stars, celebrities, and journalists celebrated the ‘lift-off’ to Norway’s new shopping destination. After a teaser phase that creates curiosity, the following launch phase finally reveals ABOUT YOU’s identity via out-of-home campaigns, TV and radio spots, digital content, and the big launch event. Moreover, the launch is accompanied by exclusive discount campaigns in the coming weeks, with the aim to increase brand awareness and encourage the Norwegian consumers to explore the diverse assortment of products of ABOUT YOU.      

“For us, the Norwegian market offers huge potential. We expect to grow really fast here, with the aim to become the market leader. We’re also looking forward to exciting the Norwegians with our inspiring platform and unique approach of a personal shopping experience as well as our very large assortment, free shipping and free returns,” says Tarek Müller, Co-founder and Co-CEO at ABOUT YOU.

ABOUT YOU can be used on any device: desktop, tablet, smartphone, and in the award-winning ABOUT YOU smartphone app. In fact, shopping at ABOUT YOU is not only fun but also completely risk-free. Everything can be ordered with free shipping. Payment can be done through various payment methods. In addition, customers can return products free of charge within 100 days, so that they can comfortably try out at home whether the products suit their taste and return everything they don’t like for free.                                 


ABOUT YOU digitises the classic shopping stroll by creating an inspiring and personalised shopping experience on the smartphone. At ABOUT YOU, the focus is on the customers, who are supported in expressing themselves individually through fashion. On the website aboutyou.com and the multi-award winning ABOUT YOU app, customers find versatile inspiration and more than 400,000 items from over 2,000 brands. With more than 30 million unique monthly active users, ABOUT YOU is one of the largest fashion and lifestyle platforms in Europe. It is currently active in 26 European markets. With SCAYLE, the fashion tech company also offers its own e-commerce infrastructure as a licensed product. The shares of ABOUT YOU are listed on the Frankfurt Stock Exchange and were admitted to the SDAX® index in September 2021.

Press Contact

Ann-Christine Klesper | Corporate Communications
+49 (0)40 638 569 212

Marissa Neureiter | Corporate Communications
+49 (0)40 638 569 212

Investor Relations Contact

Julia Stoetzel | Investor Relations & Communications
+49 (0)40 638 569 359


IR Contact

Frank Böhme
Head of Investor Relations & Communications

Nora Puhala
Investor Relations Manager

Sinah Brending
Financial Communications Manager

Daniela Marin
Investor Relations Manager